I’m not in the habit of reading through long documents like FEDERAL TRADE COMMISSION 16 CFR Part 255 Guides Concerning the Use of Endorsements and Testimonials in Advertising, but as a blogger it’s been important to read and understand. In order to comply with these new FTC guidelines, which went into effect on December 1, 2009, I’m writing this post to share with you my policies about endorsements and testimonials.
I am the owner of Graham-Caswell Design, LLC, and TheFavorStylist.com is a venture of that company. In this business blog I often talk about my company’s products (so if I say, “my products” or “our products” or “The Favor Stylist products” I am referring to items for sale at my site, thefavorstylist.com).
I also talk about other companies’ products quite frequently. When I review them or offer opinions about them, it is always after I’ve purchased them. I have never been paid to blog about products, and I have not, to this point, received products for free for the purpose of reviewing them. If this happens in the future, it will be clearly noted.
I encourage readers to share their opinions by commenting at this blog, but I reserve the right to edit or delete comments based on their content. Rude, disrespectful, or profane comments will be edited or deleted. Spam will be deleted. Please contact me directly if you have any specific questions about this disclosure policy.